Go Forward with Geoff Fitchett
Expert Training and Consultancy services from a sales genius


If someone has taken the trouble to comment on something I've done for them, then this is where that goes (assuming it is complimentary!). Thank you, every word is true!
To add your testimonial, please click here

  • Glenn Jones, Managing Director, Discover Parks

    “Geoff’s training can be life changing. A modest claim but true! His knowledge, skills and delivery make transformational change in the team and business.”

  • Kym Dickenson, Sales Consultant, Audley Group

    “I want to thank Geoff for the impact his training has had on me personally and professionally. I always come away feeling as if ‘I can achieve anything’.
    When the National Resales Manager asked me recently what had changed for me, over time, in my career of property sales (which incidentally started in 1998) I said, ‘Geoff’s training’, and he agreed with me that we are all much better salespeople as a result of it.”

  • Adam Kelly, General Manager Sales and Marketing, Yamaha Motor Europe

    “As a leading Motor manufacturer in a competitive market across all products, it is critical to our success that our dealer network staff are not only aligned with our brand position but understand our vision.  Geoff has been integral in creating and delivering a series of courses which help those staff from all areas of the business understand our objectives and, in turn, deliver results not just in sales but with a customer centric mindset.”

  • Samantha Smith, Sales Manager, Audley Group

    “I have always hated any form of training, until I joined Audley. However I have found myself more and more over the years enjoying it so much, and of course this is down to Geoff and the amazing way he does things. I am grateful for all he has taught me, he has helped me to be where I am today.”

  • Denis Lloyd Jones, Managing Director, Hillandale Caravan Parks

    “My first experience of the Geoff Fitchett style, was in October 2012, when Geoff gave a presentation to a trade association meeting, during which he shared some of his sales training techniques and philosophy. My immediate impression was – that here is someone who is knowledgeable, interesting, informative, realistic and does not talk sales person’s hogwash. Shortly afterwards I engaged Geoff’s services to coach our sales staff and to induct new team members, also to help ‘fire fight’ particular issues that arise – suffice to say that Geoff has done much more than fulfil those roles, as he is always willing to share new ideas, as well as to be a listening ear for non-sales subjects in our business. The feedback from our sales staff is that, they appreciate Geoff’s schooling with support and fully ‘buy into’ his ideas, suggestions and advice. Geoff has been guiding us for 7 years, during which time our holiday home sales have increased dramatically; thank you Geoff.”

  • Kirsty Cherry, Sales Consultant, Audley Group

    “Through Geoff’s training I have learned an incredible amount, and gained a new found confidence in the customer’s journey.”

  • Adam Duncombe, Dealer Principal, Challenge Marine, Perth WA

    “10 Stars!

    “Geoff first trained me as part of a team in the UK back in the late 90’s. Five years of great coaching then led me to create my own Boat Sales Operation in Perth, Australia. So recently, when I wanted someone to coach my sales team I wanted them to be on the same page as me, and wouldn’t let anyone else train them except Geoff. A couple of emails later we had Geoff booked on a flight from the UK to spend 3 days with us here in Perth. Geoff’s training is not what many expect when you think “sales training”, it’s at a much higher / deeper level. There are no scripts to follow or tricks. It’s all about you and who you are and about the customer and who they are. No other trainers have ever come close to the genuine and natural ability of Geoff. My team and I left each day enlightened and uplifted itching to get back to the yard and put it to work. We feel privileged to have had his world class ability so close to home and have rekindled a personal friendship at the same time. Yes, Sales have increased since the training but also a more genuine approach to customers from the team. Stop your search right here as you have found your trainer! Personally happy to speak to anyone regarding this review.”

  • Simon​ Fieldwick, Regional Sales Manager, Audley Retirement Villages

    “I’ve now worked with Geoff for over five years and I can honestly say he is the best trainer I have come across in my 30+ year sales career. We have worked closely with Geoff to design strategic courses for everyone from junior sales staff to senior management. Geoff’s extensive psychology experience has allowed him to really get inside the heads of the team and tailor bespoke techniques around individuals. Not only has all of this helped teams and individuals to achieve truly outstanding results, it has made for a more balanced team and significantly improved staff retention.”


  • Kevin Shaw, Managing Director, Audley Group

    “Geoff Fitchett and I have worked together for the past 18 years in a variety of companies including Haven Holidays, Park Resorts, Park Holidays and currently Audley Retirement Villages.

    He has great knowledge of sales psychology and so his greatest strength lies in sales training, but he is also extremely good at training and developing managers and the customer service team.

    Geoff is currently involved in training our successful sales teams, with whom he communicates well and is held in high regard with each of them returning for further courses.

    In my experience Geoff is by far the best sales trainer within these sectors of retirement and holiday property sales.”

Tel: +44 (0) 7885 722822
Email: geoff@geofffitchett.com

Go Forward (UK) Ltd, 10 Park Plaza
Battlefields Enterprise Park
Shrewsbury, SY1 3AF
United Kingdom

Geoff Fitchett is a leading provider of sales training and consultancy courses. Get in touch today to discuss how Geoff Fitchett can move your business forward.